NetApp’s New Identity: You paid how much!?!?!

I kid you not, NetApp has a fresh look… for review, here is the old:

And the “new and improved”:

Uh…… ouch. Seriously.

Of course, this isn’t without problems, El Reg reports that the logo is already in use elsewhere. Splendid.

I’ll admit that the little “data arrow” above the old logo was confusing to some people, especially when on fabric, but the new one, eh, its just not distinctive and I think obscures the NetApp brand presence.

This entry was posted on Monday, March 17th, 2008 at 8:03 pm and is filed under cuddletech. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

5 Responses to “NetApp’s New Identity: You paid how much!?!?!”

  1. Alan Coopersmith says:
    March 19, 2008 at 11:41 pm

    My wife swears they always said the old logo was a nut and bolt, but I always thought it was a disk coming out of the box. I can totally see the arrow too now that you mention it.

  2. Slava Bouttchenko says:
    March 24, 2008 at 6:46 pm

    I totally agree with you Ben, OUCH!

    The new NetApp logo is horrible ugly bad design, completely static and not dynamic. If I had any NetApp stock I would dump it just because of negative synergy.

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